By 2004, we had built a solid customer base and began to move to a more marketing-oriented direction.
In fact, as a move of branding, in the same year itself, we had set up a new division to focus on the aesthetic range of products. After forming this division, also known as Parvus (which means youthful in Latin), our marketing activities began to intensify.
As a measure to reach out to the community, Emerging Pharma has launched several significant patient-relation programmes, which are:
- Cerebral Palsy Network Malaysia (CPNM)
- V- Protect, the diabetes albuminuria awareness campaign
- Monurol Guarantee, a programme to promote the safe nature of Monurol and to encourage the physicians to prescribe to the patients with minimal or non-existence risk at all.